KAYNAKÇA
Abela, A. V. ve Farris II, P. W: Advertising and Competition, in Hovland, R., Wolburg, J. ve Haley, E., Readings in Advertising, Society, and Consumer Culture, New York 2007, s. 115-132.
Sayfa 77
Arndt, J. ve Simon, J. L.: Advertising and Economies of Scale: Critical Comments on the Evidence, the Journal of Industrial Economics 1983, Vol. 32, No. 2, s. 229-242.
Baş, K.: Sınai Mülkiyet Hukuku ve Rekabet Hukuku Boyutlarıyla Yedek Parça Rekabeti, iç Sanlı, K.C. ve Alma, D. (ed.), Uygulamalı Rekabet Hukuku Seminerleri 2020, İstanbul 2021, s. 193-246.
Comanor, W. S. ve Wilson, T. A.: Advertising Market Structure and Performance, the Review of Economics and Statistics 1967, Vol. 49, No. 4, s. 423-440.
Dukes, A. J: Advertising and Competition, in Collins W.D. (ed.), Issues in Competition Law and Policy, Chicago 2008, s. 515-537.
Farris, P. W. ve Albion, M. S.: The Impact of Advertising on the Price of Consumer Products, Journal of Marketing 1980, Vol. 44, No. 3, s. 17-35.
Holak, S. L. ve Reddy, S. K.: Effects of a Television and Radio Advertising Ban: A Study of the Cigarette Industry, Journal of Marketing 1986, Vol. 50, No. 4, s. 219-227.
Kessides, I. N.: Advertising, Sunk Costs, and Barriers to Entry, the Review of Economics and Statistics 1986, Vol. 68, No. 1, s. 84-95.
Kotowitz, Y. ve Mathewson, F.: Advertising, Consumer Information, and Product Quality, the Bell Journal of Economics 1979, Vol. 10, No. 2, s. 566-588.
Rekabet Kurumu: Çevrim İçi Reklamcılık Sektör İncelemesi Ön Raporu, Ankara 2023, https://www.rekabet.gov.tr/Dosya/1-cevrimici-reklamcilik-on-raporu.pdf (Erişim Tarihi: 25.08.2023).
Stigler, G. D.: The Economics of Information, the Journal of Political Economy 1961, Vol. 69, No. 3, s. 213-225.
Tekinalp, Ü.: Fikri Mülkiyet Hukuku, 5. Bası, İstanbul 2012.
Vakratsas, D. ve Ambler, T.: How Advertising Works: What Do We Really Know?, Journal of Marketing 1999, Vol. 63, No. 1, s. 26-43.
Sayfa 78
EN
TR
