EN
TR
As an organic growth strategy, diversification strategies hinge on internal resources…
Ülgen & Mirze (2020) also sees diversification strategies as fundamental to strategic…
In literature, a primary drawback identified in the execution of integration strategies…
Compared to other organic growth strategies, diversification strategies rely on the…
Although the element of innovation is the basic concept for diversification strategies,…
Under specific circumstances, which encompass the aforementioned favourable aspects,…
• Mitigating risk by engaging in diverse product and market segments.…
• Enhancing profitability by mitigating risk.…
• Attaining sustainable competitive advantage by leveraging existing business competencies…
• Harmonizing synergies resulting from the amalgamation of new sectoral elements…
• Augmenting the external perception and value of the enterprise.…
In the literature, diversification strategies are categorized into two distinct types…
