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3.1. PROFILING
Profiling involves classifying individuals and putting them into categories in relation…
The GDPR explicitly refers to profiling and Article 4 (4) defines it as …
“Any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person.”…
Also, pursuant to Article 22 of the GDPR, smartphone users (since they are data subjects)…
Corporations should not merely be able to explain the way the decisions are made,…
Google, as one the top tracking businesses globally, engage in data processing activity…
Even though profiling has many advantages for different stakeholders of the mobile…
Another negative possible outcome of profiling concerns freedom of choice. For example,…
Also, occasionally, profiling could result in inaccurate predictions.…
A store visit conversion is recorded when a user visits a business’ physical store…
Google says it does not show users personalized ads based on sensitive categories,…
Google’s on its support website also talks about the benefits of this feature promoting…
As prescribed under Article 71 of the GDPR, “controllers should introduce appropriate…
Children and profiling …
There are additional requirements for the personal data processing carried out by…
The personal data collection as well as other ways of processing may be performed…
Although Article 22 by itself does not make any distinction regarding the processing…
However, it must be noted that Working Party 29 opines that the above-mentioned statement…
Article 22, itself, does not preclude controllers from taking solely automated decisions,…
Also, Working Party 29 reinforces this stance by suggesting that those who deal with…
Also, it must be noted that children may have a tendency to be particularly susceptible…
Especially for children with learning or behavioural disabilities, profiling and…
In addition to children, processing which has a “slight effect”…
CHAPTER THREE - 3. Purposes of Personal Data Collection
3.2. ONLINE TARGETED ADVERTISEMENT
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