EN
TR
It is a fact that users are no longer mean just ordinary customers or clients for…
To understand further how the user participation represents value for digitalised…
However, he also points out in which way value arising from a social media platform…
In general, the user participation in value creation of digitalised industry is claimed…
Value creation from user networking, updating, and content contribution; Value creation as contributing to development and innovation; and…
Value creation from the user’s trail of information (profiling) that can be sold…
Furthermore, from a valuation perspective, the contribution of user needs to be divided…
Active and passive users are claimed to not contribute the same amount of value.…
Consequently, considering in each of these scenarios, value creation of active and…
