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Sayfa 733.3.Machine Readable Formats as New Unconventional Trademarks
As discussed above, even though AI systems will also come across trademarks and use…
For this reason, it could be foreseen that brand owners will come up with new types…
A product’s brand, manufacturer, place of origin and current supply chain position…
These new types of trademarks are capable of providing AI consumers with all kinds…
In this regard, it has to be examined whether these types of unconventional signs…
However, in case the definition of “public” within the scope of this Article is extended…
With regard to the requirement of being represented on the register in a manner that…
Still, in order to be registered as trademarks, machine-readable formats also need…
It has been discussed in the doctrine that when a machine-readable format, such a…
3.2.Impact of AI on Consumer Search Cost and Likelihood of Confusion
Conclusion
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