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3.3. VALUE OF PERSONAL DATA
To explain how important and valuable data is, the following is a highly prominent…
“the world’s most valuable resource is no longer oil, but data.”…
Accordingly, entities like Facebook and Google, as the leading hubs of global data,…
Zuboff describes the change in Google’s strategy as such: …
“As pressures for profit mounted, Google’s leaders were concerned about the effect that fees-for-service might have on user growth. They opted instead for an advertising model.” …
This novel vantage point was contingent upon gathering user data to drive big data…
Google’s way of business became a public auction business, with advertisers as its…
“Many companies design their systems so that they can harvest data exhaust. Google is the undisputed leader…every action a user performs is considered a signal to be analysed and fed back into the system.”…
Understanding this motive is key to clarify the reason behind Google’s bid against…
It is also significant to add that, so far, Google has not been subject to public…
There is viable potential in the future of tremendous amount of data collection and…
3.2.2. Micro-targeting
3.4. NON-COMMERCIAL USE
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