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3.Current State of Play and Future Directions
As laid out in the previous chapters, the use of AI systems in purchasing decisions…
Accordingly, it was suggested by Amstalden and Schafer that it is better left to…
Moreover, even though sui generis AI legislation could also include certain rules…
It is inevitable for AI systems to render trademarks redundant at least to a certain…
Furthermore, another aspect of AI’s effect on trademarks is also the emergence of…
However, apart from posing some questions and creating problems, AI systems also…
2.2.2.Feedback Loops, Manipulation and Likelihood of Confusion
3.1.Analogy Between AI-Powered Product Suggestions and Keyword Advertising