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4.4. CHALLENGES
Mobile apps entail particular “risks not only to privacy, but also to security”(427)…
Further processing for other purposes is only allowed on the basis of a specific…
Purpose limitation has strong bonds with the principle of data minimisation, which…
Data subjects should also be provided the technical ways to check statements about…
Indeed, there is an attractive convenience to the power that subject data analysis…
Similarly, the same could be argued for Google. Although the business models of both…
Academics adamantly contend also provide compelling reasons with real-life problems…
Another point to consider in above case was that, pursuant to the guidelines of the…
Having mentioned these current examples as part of today’s data-amassed reality,…
As such, this principle was, in fact, present beforehand. The same applies to personal…
As mentioned above, the indicative privacy risks of excessive collection and sharing…
In addition, if the personal data is used for a different purpose(s) other than the…
Going into the idea of ‘one or more purposes’, what comes to mind is that ‘the whole…
The use of the term ‘purposes’ (plural) pursuant to Article 5(1)(b) of the GDPR(445)…
The key argument in Esayas’ research is that this individualistic approach fails…
Going back to the practical implications of the purpose limitation, the 29 Working…
“when an organisation specifically wants to analyse or predict the personal preferences, behaviour and attitudes of individual customers, which will subsequently inform ‘measures …
In light of this, Google would have to seek consent for various data processing purposes…
For example, consider Google’s various advertising businesses:…
1. “All personalised advertising(451) on Google properties including “Search”, “YouTube”, “Maps”, and “the websites where Google provides advertising” should require that users opt-in. The services that should “be affected include targeting features of AdWords such as “remarketing”,(452)…
2. “Location targeting”(460) and “location extensions” are technologies in Google Maps that enable advertising to target users based on geographical proximity. This example might not constitute a compatible purpose with the original purpose for which location data were shared by users. If so, people should have to be asked to opt-in to this business. 3. Google Marketing Platform(461) is Google’s…
Purpose limitation requires that people should be asked to opt-in to each of these…
