Google claims to anonymise data. However, as discussed in the previous Chapters,…
According to Schmidt, Google’s ability to associate anonymised data with user’s personal…
“your activity on other sites and apps”(715): This activity might(716) come from your use of Google services (previously, “Google products”), like from syncing your account with Chrome (previously, “like Chrome Sync”) or your visits to sites and apps that partner with Google (previously, “or from(717) your visits to Sayfa 231 sites and apps that partner with Google”). “Many websites and apps partner with Google to improve their content and services. For example, a website might use our advertising services (like AdSense) or analytics tools (like Google Analytics), or it might embed other content (such as videos from YouTube)”. These services (previously, “products”), MAY(718) (previously, there was no use of “may”) share information about your activity with Google and, depending on your account settings and the products in use (for instance, when a partner uses Google Analytics in conjunction with our advertising services), this data may(719) be associated with your personal information.” Sayfa 232The left text box states in a plain language, clearly, that Google may associate data from advertising services and analytics tools with the data subject’s personal information, depending on his/her account settings. As discussed before in this Chapter, Google employs the use of Web & App Activity in order to collect data. This arrangement is enabled by default. This is why anonymization can be considered as not very effective. It could even be argued that anonymization is basically a façade, holding back the meaning of the word and working against its main objective(720) of being a safeguard, under which circumstances, it cannot be used for the purposes of legitimate interest – meaning that Google may lack a valid ground recognised by law in order to process location data for marketing purposes via Web & App Activity.
This seems to almost be in reminder of, and agree with, the Working Party 29’s statement…
“for tracking(721) and profiling for purposes of direct marketing, behavioural advertisement, data-brokering, location-based advertising or tracking-based digital market research.”(722)…
CNIL furthers this conclusion in its 2019 decision, and states that, in the interest…
“inadequate information and lack of valid consent…the information communicated is not clear enough so that the user can understand that the legal basis of processing operations for the ads personalization is the consent, and not the legitimate interest of the company.”(723)…
This function saves user activity on Google sites and apps, including associated…
Another change, which should be pointed out, is in the ‘Web & App Activity’ section…
“This content is from an archived version of our Privacy Policy. See here(725)…
As it can be seen, the statement directs the user to the updated version of the Privacy…
“Saves your activity on Google sites and apps, including associated info like location, to give you faster searches, better recommendations, and more personalized experiences in Maps, Search, and other Google services.”(728)…
The above statement specifies that the activity is saved on Google sites and apps,…
“Web & App Activity save your search activity on apps and in browsers to make searches faster and get customized experiences in Search, Maps, Now, and other Google products.”…
No user has to naturally know, or make an extra effort to connect the dots when he/she…
“Browser History: in the Activity controls page, you can also check the box to “Include Chrome browsing history and activity from websites and apps that use Google services.” When this box is checked, you can control whether activity from your device is saved. Your searches and the sites you visit may also be stored in your browser or the Google Toolbar. Learn how to delete your history on Chrome, Toolbar, Safari, Internet Explorer, or Firefox.”…
Google provides the following regarding the data saved under the heading “What’s…
“When Web & App Activity is on, Google saves information like: Searches and other things you do on Google products and services, like Maps Your location, language, IP address, referrer, and whether you use a browser or an app Ads you click, or things you buy on an advertiser’s site Information on your device like recent apps or contact names you searched for Note: Activity could be saved even when you’re offline.”(731)…
