Bibliography
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Cornish, W., Intellectual Property Omnipresent, Distracting, Irrelevant?, Oxford…
Edwards, H. and Day, D., Creating Passion Brands: getting to the heart of branding,…
Einstein, M., Brands of Faith: marketing religion in a commercial age, Routledge,…
Ghidini, G., Innovation, Competition and Consumer Welfare in Intellectual Property Law,…
Girling, F.A., English Merchants’ Marks, Oxford University Express, (1964),…
Griffiths, A., An Economic Perspective on Trade Mark Law, Edward Elgar, (2011),…
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Haig, M., Brand Failures, Kogan Page (2003) …
Hays, T., Parallel Importation under European Union Law, Sweet & Maxwell,…
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Articles…
Aaker, D. A., Keller K. L., ‘Consumer Evaluations of Brand extensions’, Journal of…
Akerlof, G. A., ‘The market for “lemons”: quality uncertainty and the market mechanism’,…
Avgoustis, I., ‘Parallel imports and exhaustion of trade mark rights: should steps…
Barnes, D.W., ‘A new economics of trademarks’, Northwestern Journal of Technology…
Beebe, B., ‘Search and persuasion in trademark law’ Michigan Law Review, (2005),…
Beiber, F., ‘Industrial Property and the free movements of goods in the internal…
Beier, F.K., ‘Territoriality of Trade Mark law and international trade’, (1970),…
Blakeney, S., ‘Google Ad Words: searching for more answers’ C.T.L.R. (2010), 16(6),…
Blakeney, M., ‘Trade marks and the promotion of trade’, International Trade Law &…
Blythe A., ‘Searching questions: issues surrounding trade mark use on the internet’,…
Bonadio, E., ‘Parallel imports in a global market: should a generalised international…
Calboli, I., “Trade mark exhaustion in the European Union: Community-wide or international?…
Carboni, A., ‘Cases past to post on trade mark exhaustion: an English perspective’,…
Chard J.S. and Mellor C.J., ‘Intellectual property rights and parallel imports’,…
Chen, H., ‘Gray Marketing: Does It Hurt the Manufacturers?’, Atlantic Economic Journal,…
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