Is Google at Odds with the GDPR? Evaluation of Google's Personal Data Collection on Mobile Operating Systems in Light of the Principles of Purpose Limitation, Data Minimisation, and Accountability

CHAPTER EIGHT

8. The Way Forward

As discussed above, the “freemium”(545) business model of Google is concentrated on offering “free services”. These services are also underwired to gather personal data and optimize information in order to feed Google’s advertising business.(546)…