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Sayfa 1Introduction
Scope and Aim of the Thesis…
The relevance of this research lies in the growing impact of artificial intelligence…
AI systems, with their ability to process vast amounts of data and present personalized…
Moreover, given that AI systems increasingly take over decision-making processes,…
The main question explored in this thesis is whether AI systems impact the established…
1.To what extent do AI systems alter the traditional notions of the average consumer…
2.Can AI systems be considered the average consumer, especially when they autonomously…
3.If AI system is considered the average consumer, could they be confused about the…
4.Could AI-driven purchasing environments diminish the relevance of trademarks as…
5.How can legal framework adjust to ensure that the assessment of confusion takes…
Structure…
The thesis is structured to address the core questions about how AI challenges the…
The first chapter lays the groundwork by defining key legal concepts such as the…
The second chapter examines the interaction between AI systems, and the concepts…
Finally, the thesis concludes by proposing legal adaptations that can help trademark…
This structure allows for a comprehensive examination of the evolving relationship…
Limitations…
The scope of this thesis is primarily focused on European Union law, even though…
Resources…
The resources for this thesis primarily consist of legal texts, case law, and academic…
Key case law of the Court of Justice of the European Union (hereinafter referred…
This combination of primary legal texts, case law, academic scholarship, and technical…
Methodology…
The methodology of this thesis is rooted in doctrinal legal research, which focuses…
The thesis adopts a twofold doctrinal approach. The first step involves interpreting…
Overall, this methodological approach allows the thesis to critically assess the…
List of Abbreviations
1.Definitions
EN
TR
